Visioneering Technologies Welcomes Ron Makelke as Territory Manager for San Francisco

Ron Makelke, Territory Manager, San Francisco

VTI news Ron Makelke

Atlanta, GA (July 11, 2017) – Visioneering Technologies, Inc. (VTI), an innovative leader in developing products that improve vision, announced today that Ron Makelke has joined the company as Territory Manager, San Francisco. In his new role, Makelke will be responsible for delivering on VTI’s ongoing commitment to bring better vision to patients. His focus will be introducing the unique, patented technology of the NaturalVue® (etafilcon A) Multifocal 1 Day Contact Lenses and other NaturalVue® Brand products to eye care practitioners and practices throughout the Bay Area.

“Ron brings a successful track record of demonstrated performance in account management in the optical industry to his position,” said Tony Sommer, Senior Vice President, Sales & Marketing. “Consumers today have distinct needs and preferences when it comes to vision care. Ron will help ECPs identify what their patients want and provide the support needed to effectively communicate the benefits of the exciting new technology of NaturalVue® Multifocal contact lenses.”

Makelke has more than 15 years of experience in account management. He spent seven years working with a large Bay Area independent laboratory. He has also previously held positions with Empire Optical; CSC Labs; Perfect Optics; Briot USA, Inc.; Empire Labs and FGX International, an Essilor company. Makelke attended San Diego State University and San Diego Miramar College.

“I am delighted to have been chosen by VTI to represent the Bay Area,” said Makelke. “Knowing that I am a part of something that will help people see more clearly is an honor. My goal is to help ECPs make their practices more successful in this highly competitive industry by offering a product consumers want and need.”

Makelke may be reached at or 1-844-VTI-LENS (1-844-884-5367).