Lisa Baker to Lead Territory Management Efforts for NaturalVue® Contact Lenses in Oakland

Lisa Baker, Territory Manager, Oakland

VTI news Lisa Baker

Atlanta (October 19, 2017) – With worldwide interest in contact lenses growing, Visioneering Technologies, Inc. (VTI), an innovative leader in developing products that improve vision, is rapidly expanding their sales and management team. The company announced today that Lisa Baker has joined the company as Territory Manager for the Oakland, Calif. metropolitan area. Baker will coordinate sales outreach for NaturalVue® (etafilcon A) Multifocal 1 Day Contact Lenses and other NaturalVue® Brand products to eye care practitioners and practices across the region.

“As we grow our marketing and distribution it becomes increasingly important that we have experienced and dedicated territory managers to serve our customers’ needs,” said Tony Sommer, Senior Vice President, Sales & Marketing for VTI. “With her knowledge of our marketplace, and experience in the vision industry, Lisa will be a tremendous benefit to our customers and a real asset to our team.”

Baker’s experience includes more than 12 years with Essilor, a global optical company, as brand sales consultant. She was also a sales consultant with international frame manufacturer Marchon Eyewear and an optician with a local optometrist in the Bay Area. Baker studied Organizational Communications at California State University at Stanislaus.

“Now is an exciting time to be in the vision care industry,” said Baker. “There are promising new products being introduced all the time. “I’m glad to be part of a company that is leading the way in innovation.”

Baker may be reached at or 1-844-VTI-LENS (1-844-884-5367).