Malba Allen to Lead Territory Management Efforts for NaturalVue® Contact Lenses in Chicago

Malba Allen, Territory Manager, Chicago

VTI news Malba Allen

Atlanta, GA (April 4, 2018) – With worldwide interest in contact lenses growing, Visioneering Technologies Inc. (VTI), a leader in developing products that improve vision, is rapidly expanding their sales and management team. The company announced today that Malba Favors Allen has joined the company as Territory Manager for the Chicago metropolitan area. Allen will coordinate sales outreach for NaturalVue® (etafilcon A) Multifocal 1 Day Contact Lenses and other NaturalVue® Brand products to eye care practitioners (ECPs) and practices across the region.

“Malba has tremendous contacts and experience in the Chicago area,” said Tony Sommer, Senior Vice President, Sales & Marketing for VTI. “We are delighted to bring her on to our team and know that with her knowledge and experience, she will be a tremendous benefit to our customers, and a real asset to our organization.”

For the past three years, Allen has served as territory manager for the Consumer Eye Health Division of Johnson & Johnson Vision and Abbott/AMO in Chicago. Additionally, she worked with Quintiles under a special contract for new products for AbbVie and as a pharmaceutical sales representative for Sanofi-Aventis and Pfizer. Allen graduated from Eastern Illinois University with a BA in Speech Communication. She is active in many state and local organizations and community outreach projects.

“I’ve had the pleasure of working with some of the top healthcare companies in the world,” said Allen. “I’ve seen many exciting products, but now is an especially great time to be in the vision care industry. I’m glad to be part of a company that is leading the way in innovation.”

Allen may be reached at, at 773-851-3958 or 1-844-VTI-LENS (1-844-884-5367, ext. 116).